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Rovi Corporation, originally founded as Macrovision in 1983, was a technology company specializing in digital entertainment solutions.
Timeline:
1983: Macrovision is established, focusing on copy protection technologies for analog video formats.
2009: On July 16, Macrovision Solutions Corporation officially changes its name to Rovi Corporation, signaling a strategic shift towards digital entertainment services.
2010: Rovi introduces TotalGuide, an interactive media guide that incorporates entertainment data for search, browsing, and recommendations.
2010: On December 23, Rovi announces its intention to acquire Sonic Solutions, a digital video processing and distribution company, in a deal valued at $720 million.
2011: Rovi acquires online video guide SideReel, expanding its digital content discovery capabilities.
2013: In April, Facebook begins licensing Rovi metadata to enhance its entertainment content offerings.
2016: On April 29, Rovi announces its agreement to acquire TiVo for $1.1 billion, aiming to create a $3 billion entertainment technology leader.
2016: Following the acquisition, Rovi adopts the TiVo brand name, leveraging TiVo's strong consumer recognition in the digital entertainment market.
Throughout its history, Rovi played a significant role in the evolution of digital entertainment technology, transitioning from analog copy protection to advanced digital content discovery and distribution solutions.